Whitepapers

How to do factuality

June 12, 2025

Make sure AI content is factual

AI-generated content can sound convincing, but even leading models produce factual errors more than 25% of the time. Left unchecked, these mistakes can undermine audience confidence and harm your reputation. 

Prolific’s guide to factuality takes you through a human-centered approach to checking your AI outputs. Learn how to use real people – quickly and easily – to make sure your content is accurate, helpful, culturally appropriate, and genuinely useful.

You'll learn how to:

  • Catch factual mistakes early
     
  • Ensure outputs actually help users
     
  • Avoid cultural missteps and bias
     
  • Get fast, expert checks when you need them

Quality AI content starts with human insight. Download the whitepaper and start delivering AI content your customers can trust.